Three Bullets
I think it was back in 5th grade when I first learned to make a slide presentation. I clearly remember our teacher:
"God help you if you put more than three bullets on a slide" He said "You will absolutely lose your audience after the third bullet."
That was quite some time ago; since then we have been through three CEO's, twenty sales executives and half a dozen marketing guys and I have yet to see a single slide with less than 10 bullets.
Today we met with a candidate for sales director. One of our concerns was his performance without the large support system typical of big companies. Specifically, we didn't want sales to be held up by the lack of presentations and marketing collateral.
He said he creates his own presentations, three or four slides with the entire pitch boiled down to three bullets. Beautiful.
"God help you if you put more than three bullets on a slide" He said "You will absolutely lose your audience after the third bullet."
That was quite some time ago; since then we have been through three CEO's, twenty sales executives and half a dozen marketing guys and I have yet to see a single slide with less than 10 bullets.
Today we met with a candidate for sales director. One of our concerns was his performance without the large support system typical of big companies. Specifically, we didn't want sales to be held up by the lack of presentations and marketing collateral.
He said he creates his own presentations, three or four slides with the entire pitch boiled down to three bullets. Beautiful.
posted by SJM at 11:35 AM
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