Sales, Marketing, Rocket Science...
The sales and marketing functions here at exico are a disaster. The VP of Marketing hired the current director of sales (against our recommendation) and proceeded to mismanage her in a spectacular way. To make matters worse he then completely gave up on her because she was too abrasive with him. And he is too sensitive.
Now the sales function is being managed by the finance department and the VP of Marketing has washed his hands of the whole mess by saying he wants the sales director fired. Well we can't just fire her until we have a viable replacement. She is still making calls and communicating with customers. And she can be somewhat productive if tightly managed.
If anyone should get fired it's the VP of Marketing. He is useless as he can't produce collateral for the director of sales, he can't write, he can't sell, nor can he manage the products. Like I said, a disaster.
Anyway, we are interviewing a new sales candidate today.
Why is sales and marketing so much harder than rocket science?
Now the sales function is being managed by the finance department and the VP of Marketing has washed his hands of the whole mess by saying he wants the sales director fired. Well we can't just fire her until we have a viable replacement. She is still making calls and communicating with customers. And she can be somewhat productive if tightly managed.
If anyone should get fired it's the VP of Marketing. He is useless as he can't produce collateral for the director of sales, he can't write, he can't sell, nor can he manage the products. Like I said, a disaster.
Anyway, we are interviewing a new sales candidate today.
Why is sales and marketing so much harder than rocket science?
posted by SJM at 8:05 AM
1 Comments:
Can it be that rocket scientists can't sell themselves so wysiwyg?
But sales and marketing people can, so you don't see what you get, until you put them to the test?
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