Technology 5%, Marketing 95%
After testing the web based demo and the simulator for exico, I spent the rest of the day on research for newco.
The technology behind our latest revision of products at exico was so good, we were able to deliver a project in a fraction of the time than with prior versions. And we could deliver with a fraction of the people. We now had 3 people doing the work of 12 with a much higher quality product.
A good profitable company is made up of 5-10% technology and 90-95% marketing and sales. Consequently, we are sitting on our hands with this great technology waiting for the marketing and sales department to drum up more projects...
At least we (some of us from exico) have newco to focus on. And we made a minor breakthrough on that front today.
The technology behind our latest revision of products at exico was so good, we were able to deliver a project in a fraction of the time than with prior versions. And we could deliver with a fraction of the people. We now had 3 people doing the work of 12 with a much higher quality product.
A good profitable company is made up of 5-10% technology and 90-95% marketing and sales. Consequently, we are sitting on our hands with this great technology waiting for the marketing and sales department to drum up more projects...
At least we (some of us from exico) have newco to focus on. And we made a minor breakthrough on that front today.
posted by SJM at 3:32 PM
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