The end of specialization

Yahoo! recently introduced some new products and opened up their technology to developers . We can integrate our products into Yahoo! to produce a much richer product offering. A Web 2.0 enabled product set. This could be a great opportunity for exposure in a new market and a competitive advantage. It sure would help to have a marketing department.

I'm done whining about our marketing department. It's time to take matters into our own hands. Anyone who doesn't produce at 110% will be marginalized (given menial and tedious tasks) and the producers will be given the important tasks. So we may have engineers doing marketing and accountants doing engineering but at least the important work will get done by the best minds available. This marks the end of specialization. I'll keep you posted.